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As consumers are slamming their wallets shut, online e-tailers are starting to feel the pinch as well, when retail stores are seeing marked declines in shoppers spending, but in today's economy. E-commerce sales have been steadily growing more quickly than retail sales, for the last few years.

Growth rates in consumer spending online have dropped every month since the beginning of April, according to comScore. To only 6%, the growth rate dropped even further in the second quarter. The growth of consumer spending at online retailers in the first quarter of 2009 dropped by 13% from last year.

And online sellers are being hit just as hard as retail stores, consumer confidence is also plummeting, along with the roller-coaster ride of the stock market. But the slowdown in online shopping continues to rise. The lower prices of online purchases should be more appealing than shopping at retailers, and with increasing numbers of people out of work and budgets tightening. Because e-commerce sites have been able to buy advertising online much more cheaply than retailers as sales took a downturn, many online retailers have been surprised by the drop in online shopping.

Even people who have not been affected financially by the recession are so troubled by the uncertain future that they are tightening their purse strings all around and putting more thought into purchases of high-end items than they usually do. But their efforts are failing, and the government is doing all they can to encourage that, consumers usually spend their way out of an economic downturn. Only 26% of respondents said they think the economy will be any better in a year. 82% said they're more afraid now about the future economy of the United States than they ever have been, of the survey participants. 000 consumers and found similar results, comScore conducted a survey of 1, also in October. Consumer confidence still remained in the range of 140, when the Nasdaq composite index dropped in the spring of 2000, as a comparison. Which was an all-time low, the Consumer Confidence Index maintained by Conference Board dropped to 38, last October.

And music have been down from last year, movies, clothing, jewelry, while sales of toys, and consumer electronics were flat, cell phones, sales of computers, by contrast. Increasing by 60% over last year, online sales of game consoles and individual game software actually grew the most in the third quarter of 2008. The only exception to this is video games. Even the best executed online stores are suffering because consumers are not buying, a drop in sales has nothing to do with the management or business structure of their online operation; for successful online retailers.

Consumers stopped shopping, but once those promotions were over, online stores marked down all of their unsold holiday items drastically at the beginning of 2009. With no increase from last year, online sales were about $31 billion, but in the first quarter of 2009. Last year's dismal Christmas shopping season wiped out many years where there had been double-digit rises in spending online.

And online shopping is an easy thing to cut out of their life, fulgoni theorizes that these people believe that they need to protect their net worth by saving money until the stock market rebounds. And people over 45 years old spent approximately 11% less than last year, 000 a year dropped by 14% since last year, purchases by consumers who bring home more than $100. The most troubling thing about the slowdown in online sales is the drop in spending by older Americans and wealthy people, chairman of comScore, according to Gian Fulgoni.

Those figures might be a glimmer of hope that the overall economy is on the mend, and whenever the country begins to see the numbers for online spending beginning to rise again. Now is the time, so if multichannel retailers need proof that online marketing budgets should be expanded. Three-quarters of the survey respondents said that now they are more likely to look around and comparison shop before making a purchase online. Online commerce is also getting more competitive because of the economy.